For various shopping centres in the Netherlands and Germany we have developed an app with which retailers can establish 1-to-1 contact with the shopping public. They can provide shoppers with very targeted information as they approach the shopping centres and even offer them promotional benefits. This greatly increases the likelihood of a purchase.
Thanks to the smart use of iBeacons retailers also receive up-to-date and crucial information about their customers. For example using heat maps they can analyse how shoppers move through the store.