voor Villa Mondriaan
How about rousing young people's interest in Villa Mondriaan, the place where the world-renowned painter Piet Mondriaan lived during his youth? It's possible if we address them within their own comfort zone. Which means with an app and using iBeacon technology as ingredients for an inspiring ‘digital museum guide’.
For this project NowarkRengelink implemented a content management system and linked it to iBeacon technology.Each painting is thus assigned a ‘digital beacon’. When a visitor enters a particular room, on approaching a painting they receive additional information about the work of art and the artists on their own smartphone: fun and interesting facts, films and photos. And anyone who wants more can click further. Custom-designed to the individual experiences of young and old.The next step has already been taken with gamification.